I've said it many times to clients, don't try to game the system. You might get some short term gains but in the end, you'll get caught. It's not like the internet police will put you in jail but you're gonna think that's where your website is if you don't play by the rules. In the end it has been and always will be about good, authoritative content, easy navigation, informative inbound and outbound links and common sense.

Dear Google, I know in the age of political correctness you've taken the position of non-partisan, non-religious, non-white to the point where your absence may appear to be contempt for the very people you need in order to keep your business thriving.

There's no question that a lot of changes happened related to Google searches last year with PANDA and other updates. Some of these changes were quite subtle and very far reaching. How Google intuitively handles local search is a great example.