Lessons From The BEST PayPerClick Campaign I've Ever Run

Google Adwords Pay Per Click

Campaign Budget: $450 (not a huge budget)
47 visits
27 phone calls - 20 of which were potential new clients. 15 new clients confirmed.
I can't disclose the campaign or the client. But I can discuss the lessons.

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HUGE Jump in Local Search For Some

Local SEO SEO Google MAPS

Last September Google implemented an algorithm that tended to favor proximity over quality. In other words, how close the search was to the business had a huge impact on the result. Consequently, any sort of local SEO effort was met with very little improvement - if any. We saw results diminish no matter what we did as the results simply accumulated around the general vicinity of the searcher. That has changed!

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Blog First - Then Post

Blogging SEO social media RSS Digital marketing

If your social media bears the fruit then your RSS should be the root. Hey! I just made that up! If you haven't read my last three or four blogs you might consider it. Those blogs got me on the first page of Google with very little effort. They show what I wanted to rank for and how. That's not to say it was easy, there's a bit of planning on the front end that allows this to happen over and over again.

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Web Design Dayton Ohio

Web Design Web Development

If you Google "Web Design Dayton Ohio" you get presented a ton of choices. Are you really any further along in your quest than before you started? Well, I guess you have some companies to pick from and most can show you a gallery of sites they've done but beyond that, what should you be getting with web design?

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Why You Get Different Results On Google

Google

Every SEO agency has them and I'm no exception. The incessant if not obsessive micro searcher. We all do it to some extent. So why are the reports that I deliver not consistent with what you're getting in your own search results? Well... It's not me - it's YOU!

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50Bubbles #1 SEO Agency Dayton Ohio

Local SEO Blogging SEO

Ok, that's a bit of a parody. I'm not really into self-aggrandizement but I do want to make a point. About I month ago I found a search term in Google webmaster tools that I should be ranking better for: "SEO Agency Dayton Ohio". This is the third blog after a little over a month of simple SEO / blogging and testing. Here is the final result.

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The SEO Value Of Blogging

Local SEO SEO Organic Search

I almost forgot about this! Toward the end of July I blogged about ranking for SEO Agency Dayton Ohio. I wasn't quite making it to the first page and wanted to fix that. I tell my clients all the time that blogging is the answer if done correctly. Did I have to eat my words? You be the judge!

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SEO Agency Dayton Ohio

Local SEO SEO Organic Search

Today, according to webmaster tools, I rank "almost" on the first page of Google for SEO Agency Dayton Ohio. This blog is a Walk-Your-Talk example of how to fix that!

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Google Business Page Finally Becoming Useful!

Google My Business

It seems over the past couple of years that Google has diminished the local business assets that attracted small local businesses to Google in the first place. Up until recently, the Google My Business page was nothing but a directory for Google MAPS and the only thing that you could enter was Name, Address, Phone Number and Business Category. Oh.. and a few pictures. Things are changing!

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Turning Discount Selling into Profitable Business

Marketing Automation Advertising

Many of my clients use Reach Magazine to generate leads through active discounts. It’s not a bad tactic and deal shopping, even of the paper variety, is far from dead! Online discount selling is also a major advertising tactic through the likes of Groupon, Living Social and even Google and Facebook pay per click ads. Without a strategy, this can very quickly turn into a lot of business that generates little or no profit. The “spaghetti at the wall” approach to discount selling is almost never the right strategy unless you’re just trying to unload inventory that is just otherwise taking up space. Here’s a list of key tactics that can help you turn a discount sales campaign into a long-term profitable and repeatable business strategy.

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