PPC - Using Adwords Without Getting Slaughtered

Google Adwords Pay Per Click

I never click those! Ok, so maybe you don't. But someone does. In fact a lot of people do. How do I know? Well, for one, it's all trackable. Beyond that, what makes someone click one of the Google Adword ads as opposed to going straight to the organic? Well, there is some science involved and yes even a little slyness on Google's part. Haven't you noticed?

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Help Before I Swear - Damnit!

Marketing Support

Pretty soon, computer dating will be two computers having coffee togother - minus the people. Who needs people? We've all fallen for this and pretty soon the machine will leave us all behind. Except: you need people to buy stuff.

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Twitter and Facebook - QuitYerBitchin

As reported by the Associated Press: When Google changed the rankings of its search results this month, items from its Google+ social network -- such as photos, videos, comments and links -- got a boost at the expense of other social media sites such as Twitter and Facebook. Twitter wasn't happy about the changes, which Google called Search Plus Your World, and made its dissatisfaction known. Privacy groups called on the Federal Trade Commission to investigate the changes.

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Blogging For Bubba

Marketing Blogging

I visited a company years ago for a marketing class field trip. I can't remember the name of the company, but I never forgot Bubba. Imagine a morning meeting and all they did was talk about Bubba. This company lived for Bubba.

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The Yellow Cat's Call To Action

Local SEO Content

Why would someone rummage through the yellow pages? Because they are looking for something they need. Or more precisely, they're looking for something they need to spend money on. So, should you pay attention to this stuff you hear about search engine optimization, making your website more engaging, drawing the customer in. Really? If I need a plumber, I'm not spending time reading your blog about the best toilet friendly toilet paper.

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Why Yellow Cats Hate To Blog

Local SEO Blogging

Most Yellow Cats hate to blog. Why can't we just have the marketing like the old days! Get listed in the Yellow Pages. Advertise in the services section of the newspaper. And if you really want to go all out, fork out some extra bucks for an enhanced listing in the Yellow Pages, quarter page to full page ads. These are not cheap mind you but they must've worked because you wouldn't pay for something unless you got results. Right? Wow - already off subject. But in a really whiny voice say - "But whyyyy - why do I have to blog?"

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It's really mind-googling

Google

There's so much to get your arms around relative to Google, I've come up with a new description. It's mind-googling. Every Yellow Cat knows the importance of showing up in the search engines and specifically of showing up in Google. And quite honestly, most of these small businesses think that if they just get the keywords right in their website, that's all they have to do. Nothing could be further from the truth.

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The Humbling Plight of Godaddy

Content

There is nothing more humbling than being really excited about an idea you have only to discover that 15 other people before you have had the same idea.

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Adding a Twitter Account

Twitter

Added a Twitter Account... Most Yellow Cats scratch their head when it comes to Twitter. (A Yellow Cat is a person who owns a business that traditionally advertises in the Yellow pages). Trust us, just set up a Twitter account. Worry about why later.

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50 Bubbles Launch

Local SEO Progress

Remember Herman Cain? It wasn't that long ago that the press completely destroyed this guy...but what made him famous was his 9-9-9 plan. Lesson - make it easy to understand. Keep it simple. The message will resonate.

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