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The latest Google algorithms penalized websites for "un-natural" linking characteristics and the truth is natural links are difficult to come by, especially for local business sites. But they are NOT impossible. All things being equal, you will kick the pants off your competitor's website if you do this.
Linking strategies have long been the base of many SEO firms. And for good reason...it worked? The landscape is changing and that can be good news and bad news.
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