Digital Marketing Services Dayton Ohio

Digital Marketing Services - Dayton Ohio

Digital marketing is associated with advertising through internet channels including search engines, websites, social media, email, and mobile apps. 50Bubbles offers a range of digital marketing services including search engine optimization, web design and development, lead generation and digital sales funnels and lead nurturing systems, paid search engine advertising (pay per click), display ads and re-targeting (lead tracking), local search optimization (Google MAPS optimization), Quite often, several of these services are integrated into a single campaign. Read on to discover the nuances of digital marketing services and how they can be integrated into one cohesive internet marketing strategy.

Digital Marketing Strategy For Roofing Contractors

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The challenge for effective digital marketing is to send ads to reach potential customers while at the same time ignore people who do not need your services. That's true of all marketing really. The idea is to spend the least amount on marketing to get the most leads.

We discovered that once you stated the problem this way, the solution fell into our lap. The secret is to get VERY specific relative to who you are targeting and then to devise a plan to reach that audience.

So? How would you target people who were recently hit with roof damaging hail? We know that some roofing contractors are sending postcards and mail to areas and neighborhoods that were hit by hail. By the time that mail gets there, the digital marketing audience will have seen 20X more of our ads before that postcard gets to the same people and eventually ends up in the trash - IF you're targeting them correctly.

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Is Paid Digital Marketing In Your Future?

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In our 15 years in business we have seen the ebb and flow of digital marketing from "free" organic placement, to Google MAPS and Google text ads. Google is a publicly traded company and "FREE" does not appeal to stock-holders. So the short answer to the above question is: If you want to grow beyond your word-of-mouth strategy and develop a sustainable business growth model, paid digital marketing is in your future. Don't be afraid of it! If you're ready to scale, digital marketing is a controllable marketing resource that you'll wish you had discovered years ago. So - onward!

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What is Digital Marketing

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Digital marketing describes marketing delivered through digital channels such as search engines, websites, social media, e-mail, and mobile apps. Using these online media channels, digital marketing is the technique by which companies promote products and services, and brand names. Consumers heavily depend on digital channels to research products and services. Almost half of all consumers begin their questions on search engines, while 33% go to brand name sites and 26% search within mobile apps.

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Local Digital Marketing

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Getting Started with Local Digital Marketing

Every organization today needs to have an online presence. That includes local businesses, or they will lose to smarter, more resilient and digitally focuses competitors. Consumers are searching through digital channels for local products and services... and not just restaurants and shopping stores. The mobile device has replaced the Yellow Pages for all things local.

Local digital marketing can broaden a business's reach into the local market, lead to greater revenues, and boost profit and company growth. You want your company to be profitable and successful, so it makes sense to invest time and money to develop local digital marketing strategies and discover just how much it can do for your company.

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Lead Generation and Paid Advertising

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If I sent 1000 new qualified leads to your website, how many of them would turn into clients?

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Facebook Special Ad Category Audience

If you’re looking to promote campaigns for your credit card offers, loans, housing, and employment, there is a "Facebook Special Ad Category", which lets you target an audience in this category through Special Ad Audience.

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Digital Marketing Planning

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The landscape for digital marketing is changing very rapidly! Just when you think you're ready to jump in, the tactics you were considering have become obsolete.

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COMPETITIVE RETARGETING

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You might not even be retargeting your own visitors and you might really be surprised to find out that it's possible for your competitors to advertise to the traffic that is visiting your site and even visitors that are spending time at your place of business. Well, of course, you can target your competitors too. I can't think of a better way to narrow in on the niche market who needs to see your advertising.

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The 7-Touch Marketing Rule - It Still Applies!

How do you increase conversions from your website? Old marketing rules still apply... we often forget that. One of the long standing rules of thumb in marketing is the 7-touch rule. So remember this: the visit to your website is 1 touch (regardless of how many pages were looked at). How do you accomplish the other six touches?

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Display Ads - Targeting and Budgeting

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Display ads happen to be one of the most effective forms of online advertising and ALSO one of the most underutilized in the local small business market. Display advertising not only can be less expensive than Google Pay Per Click text ads, small local businesses find that display ads offer better branding, better targeting, lower entry cost and access to markets. Here are some of the main features of digital ads and how they work.

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