What is Digital Marketing - Digital Marketing Services Dayton Ohio

Is Paid Digital Marketing in your future?

Digital Ad CampaignIn our 15 years in business we have seen the ebb and flow of digital marketing from "free" organic placement, to Google MAPS and Google text ads. Google is a publicly traded company and "FREE" does not appeal to stock-holders. So the short answer to the above question is: If you want to grow beyond your word-of-mouth strategy and develop a sustainable business growth model, paid digital marketing is in your future. Don't be afraid of it! If you're ready to scale, digital marketing is a controllable marketing resource that you'll wish you had discovered years ago. So - onward!

Digital marketing goes well beyond paid text ads on Google. The fact is: the most expensive forms of advertising on Google and Facebook are often the easiest to access. Google Text Ads and Facebook posts can be huge money pits and often there are better options to consider.

With the right digital marketing strategy, you can dramatically increase the amount of traffic to your website and that traffic can be from a specified audience to a page on your site that speak to that audience (almost never the home page). Call 50Bubbles today and we'll set up a strategy that will get you seeing more traffic and talking to more customers than you ever thought possible. If you've never done digital marketing and even if you show up 1st organically, digital marketing can change your business very quickly. Are you ready? 

Digital Marketing Services - Dayton Ohio

Digital marketing is associated with advertising through internet channels including search engines, websites, social media, email, and mobile apps. 50Bubbles offers a range of digital marketing services including search engine optimization, web design and development, lead generation and digital sales funnels and lead nurturing systems, paid search engine advertising (pay per click), display ads and re-targeting (lead tracking), local search optimization (Google MAPS optimization), Quite often, several of these services are integrated into a single campaign. Read on to discover the nuances of digital marketing services and how they can be integrated into one cohesive internet marketing strategy.

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What is Digital Marketing

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Digital marketing describes marketing delivered through digital channels such as search engines, websites, social media, e-mail, and mobile apps. Using these online media channels, digital marketing is the technique by which companies promote products and services, and brand names. Consumers heavily depend on digital channels to research products and services. Almost half of all consumers begin their questions on search engines, while 33% go to brand name sites and 26% search within mobile apps.

The digital ecosystem represents a massive system of opportunities to which marketers can onboard their product and service information. Marketing online can be a lot more complicated than the channels alone. In order to achieve the potential of digital marketing, markers need to reach across today's vast and detailed cross-channel world to discover strategies that can work through engagement marketing. Engagement marketing requires meaningful interactions with potential and returning clients based upon their digital footprints, experience and habits. By engaging consumers on a digital landscape, you develop brand awareness, set yourself as an industry thought leader or influencer, and put your business at the leading edge when the client is all set to make a decision.

By implementing an comprehensive digital marketing strategy, marketers can gather insightful information regarding the target audience behaviors while opening the door to new types of consumer engagement. Furthermore, companies can expect an increase in retention and brand awareness. According to a report by Invesp, companies with diverse customer engagement strategies retain close to 90% of their customers compared to businesses with weak programs whose retentention rate falls to less than 35%. 

We expect the future of digital marketing to continue to  increase in scope as wearable devices are readily available to consumers. Forbes forecasts that social networks will become significantly more conversational in the B2B area, video content will be improved for search functions, voice recognition will improve, human interaction will become more intuitive and email marketing will end up being even more customized and automated.

Digital is fundamental to marketing today-- it evolved from a single marketing channel to the only marketing channel that many businesses will depend on. 

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