What is Digital Marketing - Digital Marketing Services Dayton Ohio

Digital Marketing Services - Dayton Ohio

Digital marketing is associated with advertising through internet channels including search engines, websites, social media, email, and mobile apps. 50Bubbles offers a range of digital marketing services including search engine optimization, web design and development, lead generation and digital sales funnels and lead nurturing systems, paid search engine advertising (pay per click), display ads and re-targeting (lead tracking), local search optimization (Google MAPS optimization), Quite often, several of these services are integrated into a single campaign. Read on to discover the nuances of digital marketing services and how they can be integrated into one cohesive internet marketing strategy.

What is Digital Marketing

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Digital marketing describes marketing delivered through digital channels such as search engines, websites, social media, e-mail, and mobile apps. Using these online media channels, digital marketing is the technique by which companies promote products and services, and brand names. Consumers heavily depend on digital channels to research products and services. Almost half of all consumers begin their questions on search engines, while 33% go to brand name sites and 26% search within mobile apps.

The digital ecosystem represents a massive system of opportunities to which marketers can onboard their product and service information. Marketing online can be a lot more complicated than the channels alone. In order to achieve the potential of digital marketing, markers need to reach across today's vast and detailed cross-channel world to discover strategies that can work through engagement marketing. Engagement marketing requires meaningful interactions with potential and returning clients based upon their digital footprints, experience and habits. By engaging consumers on a digital landscape, you develop brand awareness, set yourself as an industry thought leader or influencer, and put your business at the leading edge when the client is all set to make a decision.

By implementing an comprehensive digital marketing strategy, marketers can gather insightful information regarding the target audience behaviors while opening the door to new types of consumer engagement. Furthermore, companies can expect an increase in retention and brand awareness. According to a report by Invesp, companies with diverse customer engagement strategies retain close to 90% of their customers compared to businesses with weak programs whose retentention rate falls to less than 35%. 

We expect the future of digital marketing to continue to  increase in scope as wearable devices are readily available to consumers. Forbes forecasts that social networks will become significantly more conversational in the B2B area, video content will be improved for search functions, voice recognition will improve, human interaction will become more intuitive and email marketing will end up being even more customized and automated.

Digital is fundamental to marketing today-- it evolved from a single marketing channel to the only marketing channel that many businesses will depend on. 

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