Lead Generation and Paid Advertising - Digital Marketing Services Dayton Ohio

Is Paid Digital Marketing in your future?

Digital Ad CampaignIn our 15 years in business we have seen the ebb and flow of digital marketing from "free" organic placement, to Google MAPS and Google text ads. Google is a publicly traded company and "FREE" does not appeal to stock-holders. So the short answer to the above question is: If you want to grow beyond your word-of-mouth strategy and develop a sustainable business growth model, paid digital marketing is in your future. Don't be afraid of it! If you're ready to scale, digital marketing is a controllable marketing resource that you'll wish you had discovered years ago. So - onward!

Digital marketing goes well beyond paid text ads on Google. The fact is: the most expensive forms of advertising on Google and Facebook are often the easiest to access. Google Text Ads and Facebook posts can be huge money pits and often there are better options to consider.

With the right digital marketing strategy, you can dramatically increase the amount of traffic to your website and that traffic can be from a specified audience to a page on your site that speak to that audience (almost never the home page). Call 50Bubbles today and we'll set up a strategy that will get you seeing more traffic and talking to more customers than you ever thought possible. If you've never done digital marketing and even if you show up 1st organically, digital marketing can change your business very quickly. Are you ready? 

Digital Marketing Services - Dayton Ohio

Digital marketing is associated with advertising through internet channels including search engines, websites, social media, email, and mobile apps. 50Bubbles offers a range of digital marketing services including search engine optimization, web design and development, lead generation and digital sales funnels and lead nurturing systems, paid search engine advertising (pay per click), display ads and re-targeting (lead tracking), local search optimization (Google MAPS optimization), Quite often, several of these services are integrated into a single campaign. Read on to discover the nuances of digital marketing services and how they can be integrated into one cohesive internet marketing strategy.

Lead Generation and Paid Advertising

in Lead Generation Google Ads
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If I sent 1000 new qualified leads to your website, how many of them would turn into clients?

If you can't answer that question, you would be well advised to stay off Google Ads until you can figure that out. 

I can't tell you how many people have said to me, I've tried Google pay-per-click and it didn't work for me! Traffic is not the magic bullet that will turn your business around. 

Start with your Google Analytics. 

1. How many visitors have been to your site over the last 3-6 months. (The time frame doesn't really matter).

2. How many of those visitors either picked up the phone or sent an email inquiry?

YOU NEED TO KNOW THIS BEFORE YOU START DRIVING TRAFFIC TO YOUR SITE WITH PAID ADS!

If your website has had 1000 visitors and you got zero customers, guess how many customers you'll get when you send 5000 new visitors to your site? YUP! A BIG FAT ZERO. 

So, what should you do?

1. Make sure you have an offer for one thing. That's why those visitors are there. 

2. Test your page for conversions and try different approaches. Can you add things to your offer that improve your chances of winning the business? 

Without going into the discipline of developing a landing page, consider that the more you have on the page, the more confusing it gets for the consumer. In the face of confusion, your potential customer goes away. Put your most enticing product and service front and center and lead them deeper into your site. Add to your offer so you're not selling on price alone. Ultimately, focus on the conversion value of your page BEFORE you start sending traffic to it. 

The only way Google Ads work is if you make more than you spend. If you get to that point then spend away! You've now got the dream ATM machine where you insert a buck and it kicks out two!

 

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