Digital Marketing Services Dayton Ohio

Is Paid Digital Marketing in your future?

Digital Ad CampaignIn our 15 years in business we have seen the ebb and flow of digital marketing from "free" organic placement, to Google MAPS and Google text ads. Google is a publicly traded company and "FREE" does not appeal to stock-holders. So the short answer to the above question is: If you want to grow beyond your word-of-mouth strategy and develop a sustainable business growth model, paid digital marketing is in your future. Don't be afraid of it! If you're ready to scale, digital marketing is a controllable marketing resource that you'll wish you had discovered years ago. So - onward!

Digital marketing goes well beyond paid text ads on Google. The fact is: the most expensive forms of advertising on Google and Facebook are often the easiest to access. Google Text Ads and Facebook posts can be huge money pits and often there are better options to consider.

With the right digital marketing strategy, you can dramatically increase the amount of traffic to your website and that traffic can be from a specified audience to a page on your site that speak to that audience (almost never the home page). Call 50Bubbles today and we'll set up a strategy that will get you seeing more traffic and talking to more customers than you ever thought possible. If you've never done digital marketing and even if you show up 1st organically, digital marketing can change your business very quickly. Are you ready? 

Digital Marketing Services - Dayton Ohio

Digital marketing is associated with advertising through internet channels including search engines, websites, social media, email, and mobile apps. 50Bubbles offers a range of digital marketing services including search engine optimization, web design and development, lead generation and digital sales funnels and lead nurturing systems, paid search engine advertising (pay per click), display ads and re-targeting (lead tracking), local search optimization (Google MAPS optimization), Quite often, several of these services are integrated into a single campaign. Read on to discover the nuances of digital marketing services and how they can be integrated into one cohesive internet marketing strategy.

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Display Ads - Targeting and Budgeting

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Display ads happen to be one of the most effective forms of online advertising and ALSO one of the most underutilized in the local small business market. Display advertising not only can be less expensive than Google Pay Per Click text ads, small local businesses find that display ads offer better branding, better targeting, lower entry cost and access to markets. Here are some of the main features of digital ads and how they work.

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Google Ads SUCK! Fix It With Retargeting!

in Display Ads Retargeting

Check your Google Ads analytics. 96% of your traffic leaves without engaging. Not phone call, no email.

When a business has stalled or looking for a bump in growth, it is common for a business owner to jump to the easiest method of driving more traffic. Every time you Google, you see those ads and you see your competitors listed there. Are you about to jump on the band wagon and join what 90% of businesses in that ad space are doing wrong? Step back!

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The Role of Web Design in Digital Marketing

in Web Design Google Maps Organic Search Local Search

Web design should be part of your evolutional marketing strategy. In today's local markets, the guys who are beating the local competition are looking at their web analytics weekly if not daily. Businesses approach us quite frequently to redesign their websites. When I look at their existing website it says copyright 200x and the site hasn't been touched in years.

That business doesn't just need to change it's website, they need to change their entire mindset relative to how to use a website. They need to reconsider their relationship with their web designers.

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PayPerClick - Optimized Google Adwords, Bing PPC, Yahoo PPC and more

in Pay Per Click Google Adwords PPC Search Engine Advertising

"I never click those". Really? Somebody does! And those ads are not always where you think they are. The most obvious place for Pay Per Click ads is at the top of a normal search. But those ads don't just exist there. They exist in more than a half a million sites, apps, games and more. You don't even know you're clicking them sometimes.

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Landing Pages And Lead Generation Funnels

in Lead Generation Sales Funnels Landing Pages

To the outside observer, a landing page can look very simple. However, the planning behind a well orchestrated landing page could take more time and involve more hours in development than your entire website. And the reward is worth the effort. The landing page itself is really your lead magnet but what is behind the scenes is really where the magic is. To the casual observer, the landing page seems to be just a simple trade... your email address for what's behind curtain number 1. There is a reason why some companies are spending more money on landing pages than they did on their enter website.

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Digital Lead Capture and Conversion Strategy

in Lead Generation Conversions

Fishing is a great metaphor for lead generation. Most small business websites are standing on the shore without even a fish pole and they're hoping a fish just jumps up into their bucket. Seriously! If you do have lead capture mechanisms on your website, what are you using for bait? If the fish aren't biting, you're probably using the wrong bait! Or, you've got the right bait but you don't have it attached to your fish line! You're just tossing it in. Now, no fisherman fishes that way but when it comes to the average website, there's often no bait, no pole and no bites.

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Website Optimization Beyond Metatags

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Website optimization is usually considered to be the process of improving how well the site or a page within the site ranks on the search engines for a specific keyword (or search phrase). 15 years ago (circa' 2005), you could type the keyword for which you wanted to rank a hundred times at the bottom of the page and voila', that web page ranked for that keyword. If you didn't want that page to look funny, the old trick was to type the repeated keyword phrase at the bottom of the page using the same color as the page background so it wasn't visible to the visitor. As optimization evolved, so too did the sophistication of search engines and their ability to understand the content of a web page. That trick stopped working. And so it goes with every trick that ignores these simple rules.

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Website Optimization - Tracking Results And Conversions

in Lead Generation Analytics Conversions

A typical first stab at website optimization begins with the simple notion that if I get more traffic I will in turn get more customers. There's nothing wrong with that idea however it only brushes the surface of true website optimization. If your website is already well established, there is one key question that begins the process of website optimization.

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The Three Essential Elements of Web Design

in Web Design Web Development Graphic Design

We'd like to challenge you with the following question: Do you need to develop a website or do you want to design a digital customer experience? Very few businesses get beyond the standard website solution. Most websites are digital brochures. Beyond that, once created, most businesses will spend very little time adding new content, updating the website and using the website as the truly amazing marketing tool they have at their disposal. We'd like to help you change that.

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Website Applications and Widgets

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Website technology has evolved far beyond the static html page concept. Today's websites are plug and play platforms allowing the addition of website applications that can further enhance the customer experience and improve the marketing capability of the website. Much the way apps can be added to your smart phone, applications compatible with your website platform can be added without any programming knowledge. This increases usability and reliability and improves website owner access to these tools. Here are some of the most popular (and useful) web applications that we work with.

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