Digital Marketing Services - Dayton Ohio

Digital marketing is associated with advertising through internet channels including search engines, websites, social media, email, and mobile apps. 50Bubbles offers a range of digital marketing services including search engine optimization, web design and development, lead generation and digital sales funnels and lead nurturing systems, paid search engine advertising (pay per click), display ads and re-targeting (lead tracking), local search optimization (Google MAPS optimization), Quite often, several of these services are integrated into a single campaign. Read on to discover the nuances of digital marketing services and how they can be integrated into one cohesive internet marketing strategy.

Landing Pages And Lead Generation Funnels

Lead Generation Sales Funnels Landing Pages

To the outside observer, a landing page can look very simple. However, the planning behind a well orchestrated landing page could take more time and involve more hours in development than your entire website. And the reward is worth the effort. The landing page itself is really your lead magnet but what is behind the scenes is really where the magic is. To the casual observer, the landing page seems to be just a simple trade... your email address for what's behind curtain number 1. There is a reason why some companies are spending more money on landing pages than they did on their enter website.

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Digital Lead Capture and Conversion Strategy

Lead Generation Conversions

Fishing is a great metaphor for lead generation. Most small business websites are standing on the shore without even a fish pole and they're hoping a fish just jumps up into their bucket. Seriously! If you do have lead capture mechanisms on your website, what are you using for bait? If the fish aren't biting, you're probably using the wrong bait! Or, you've got the right bait but you don't have it attached to your fish line! You're just tossing it in. Now, no fisherman fishes that way but when it comes to the average website, there's often no bait, no pole and no bites.

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Website Optimization - Tracking Results And Conversions

Lead Generation Analytics Conversions

A typical first stab at website optimization begins with the simple notion that if I get more traffic I will in turn get more customers. There's nothing wrong with that idea however it only brushes the surface of true website optimization. If your website is already well established, there is one key question that begins the process of website optimization.

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