Digital Marketing Services Dayton Ohio

Digital Marketing Services - Dayton Ohio

Digital marketing is associated with advertising through internet channels including search engines, websites, social media, email, and mobile apps. 50Bubbles offers a range of digital marketing services including search engine optimization, web design and development, lead generation and digital sales funnels and lead nurturing systems, paid search engine advertising (pay per click), display ads and re-targeting (lead tracking), local search optimization (Google MAPS optimization), Quite often, several of these services are integrated into a single campaign. Read on to discover the nuances of digital marketing services and how they can be integrated into one cohesive internet marketing strategy.

Click Intent - How To Improve Click Intent With One Simple Change To Your Advertising

in Retargeting Display Ads Geo-fencing Geofencing Banner Ads Digital Marketing

Imagine, for a minute, that you're deep in the middle of your favorite time passer on your phone and all of a sudden, an ad pops up! It's right under your thumb, over something you were just about to click. You can't stop! it's too late. And you click. Now you're taken off your game (I know - you never play games on your phone - but just for argument's sake, let's assume you do), and end up on a website that you didn't intend to look at. You immediately close the window and go back to your game. Well, a LOT just happened!

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Digital Marketing Strategy For Roofing Contractors

in Digital Marketing Roofing Contractors Conversions Geofencing Retargeting Display Ads

The challenge for effective digital marketing is to send ads to reach potential customers while at the same time ignore people who do not need your services. That's true of all marketing really. The idea is to spend the least amount on marketing to get the most leads.

We discovered that once you stated the problem this way, the solution fell into our lap. The secret is to get VERY specific relative to who you are targeting and then to devise a plan to reach that audience.

So? How would you target people who were recently hit with roof damaging hail? We know that some roofing contractors are sending postcards and mail to areas and neighborhoods that were hit by hail. By the time that mail gets there, the digital marketing audience will have seen 20X more of our ads before that postcard gets to the same people and eventually ends up in the trash - IF you're targeting them correctly.

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Is Paid Digital Marketing In Your Future?

in Display Ads Google Ads Dayton Ohio

In our 15 years in business we have seen the ebb and flow of digital marketing from "free" organic placement, to Google MAPS and Google text ads. Google is a publicly traded company and "FREE" does not appeal to stock-holders. So the short answer to the above question is: If you want to grow beyond your word-of-mouth strategy and develop a sustainable business growth model, paid digital marketing is in your future. Don't be afraid of it! If you're ready to scale, digital marketing is a controllable marketing resource that you'll wish you had discovered years ago. So - onward!

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Digital Marketing Planning

in Lead Generation Display Ads Google Ads Digital Marketing

The landscape for digital marketing is changing very rapidly! Just when you think you're ready to jump in, the tactics you were considering have become obsolete.

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COMPETITIVE RETARGETING

in Geo-fencing Retargeting Display Ads Google Adwords Google Ads

You might not even be retargeting your own visitors and you might really be surprised to find out that it's possible for your competitors to advertise to the traffic that is visiting your site and even visitors that are spending time at your place of business. Well, of course, you can target your competitors too. I can't think of a better way to narrow in on the niche market who needs to see your advertising.

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Display Ads - Targeting and Budgeting

in Display Ads Retargeting Geo-fencing

Display ads happen to be one of the most effective forms of online advertising and ALSO one of the most underutilized in the local small business market. Display advertising not only can be less expensive than Google Pay Per Click text ads, small local businesses find that display ads offer better branding, better targeting, lower entry cost and access to markets. Here are some of the main features of digital ads and how they work.

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Google Ads SUCK! Fix It With Retargeting!

in Display Ads Retargeting

Check your Google Ads analytics. 96% of your traffic leaves without engaging. Not phone call, no email.

When a business has stalled or looking for a bump in growth, it is common for a business owner to jump to the easiest method of driving more traffic. Every time you Google, you see those ads and you see your competitors listed there. Are you about to jump on the band wagon and join what 90% of businesses in that ad space are doing wrong? Step back!

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