Digital Marketing Planning - Digital Marketing Services Dayton Ohio

Is Paid Digital Marketing in your future?

Digital Ad CampaignIn our 15 years in business we have seen the ebb and flow of digital marketing from "free" organic placement, to Google MAPS and Google text ads. Google is a publicly traded company and "FREE" does not appeal to stock-holders. So the short answer to the above question is: If you want to grow beyond your word-of-mouth strategy and develop a sustainable business growth model, paid digital marketing is in your future. Don't be afraid of it! If you're ready to scale, digital marketing is a controllable marketing resource that you'll wish you had discovered years ago. So - onward!

Digital marketing goes well beyond paid text ads on Google. The fact is: the most expensive forms of advertising on Google and Facebook are often the easiest to access. Google Text Ads and Facebook posts can be huge money pits and often there are better options to consider.

With the right digital marketing strategy, you can dramatically increase the amount of traffic to your website and that traffic can be from a specified audience to a page on your site that speak to that audience (almost never the home page). Call 50Bubbles today and we'll set up a strategy that will get you seeing more traffic and talking to more customers than you ever thought possible. If you've never done digital marketing and even if you show up 1st organically, digital marketing can change your business very quickly. Are you ready? 

Digital Marketing Services - Dayton Ohio

Digital marketing is associated with advertising through internet channels including search engines, websites, social media, email, and mobile apps. 50Bubbles offers a range of digital marketing services including search engine optimization, web design and development, lead generation and digital sales funnels and lead nurturing systems, paid search engine advertising (pay per click), display ads and re-targeting (lead tracking), local search optimization (Google MAPS optimization), Quite often, several of these services are integrated into a single campaign. Read on to discover the nuances of digital marketing services and how they can be integrated into one cohesive internet marketing strategy.

Digital Marketing Planning

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The landscape for digital marketing is changing very rapidly! Just when you think you're ready to jump in, the tactics you were considering have become obsolete.

Here are some of the trends we are seeing that could affect your online marketing efforts. 

  1. More devices and web browsers are blocking ads. That's great for the user but not so much for the advertiser. Digital ad spend has increased over the years. Digital ads, website retargeting and other forms of display ads is just really starting to take hold for small local businesses. With moves like Apple, who has enacted privacy policies that will block much of Facebook and Google advertising tactics, are you considering alternatives. 
  2. COVID has pushed us indoors and away from each other. Networking is the lifeblood of many small businesses but it not as effective over a zoom call as it once was over a cup of coffee or a beer. How is your business adapting to changes in networking to make sure you stay connected with small businesses and consumers in your community?
  3. Small local businesses are being pushed out of organic search and being replaced by other business directories. A typical search for a contractor now is covered by 7 or more directories in the organic search results. That leaves 3 spots for actual businesses. There are also 3 spots in the Google local directory if it shows up in the search and those positions have a lot to do with distance from the searcher (among other parameters). SEO in this scenario is all but useless. If ranking is important to you, will you divert your SEO budget to Google Ads and pay per click? That is of course what Google is hoping but as the paid ads get crowded, visibility becomes even more expensive. How much are you depending on Google for business and website lead generation? What are you doing to get out of this trap?

 

I could on with these questions. 2020 was a time to pivot and 2021 will be a decisive year for many businesses and some won't make it. There is no single answer to all of these questions. It is worth taking a comprehensive look at your overall marketing strategy and actually planning out the entire year. Include in your plan stop gaps and alternatives should something fall through. We split test all the time. It's time to track ALL of your marketing activity so you can focus your efforts on the things that you know are working and divert funds from the ones that are sucking you dry.

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