Campaign Budget: $450 (not a huge budget)
27 phone calls - 20 of which were potential new clients. 15 new clients confirmed.
I can't disclose the campaign or the client. But I can discuss the lessons.
In 1920, John Wanamaker is famous for having made the statement: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker knew the value of marketing but no real way to track it. He just put it out there. If internet advertising had existed in the 1920s, he could have easily determined where he was losing money.
"I never click those..." I hear that all the time. Google would not be the company it is today if that were universally true. But beyond the simple fact that people do in fact click the Ads on a search result page, there is some interesting data associated with how those clicks might be affecting the organic clicks. It only stands to reason. If the ads clicks go up, the organic clicks go down. You might be interested to know exactly in what manner...
I never click those! Ok, so maybe you don't. But someone does. In fact a lot of people do. How do I know? Well, for one, it's all trackable. Beyond that, what makes someone click one of the Google Adword ads as opposed to going straight to the organic? Well, there is some science involved and yes even a little slyness on Google's part. Haven't you noticed?