HEY! NEWSFLASH! Nobody reads your blog! It's not THEIR fault? Who wants to read about plumbing experiences, my latest dental exploits, what's new in the world of landscaping or heaven forbid, what Google did yesterday to screw up your SEO results! So why blog?

Everybody seems to want a quick fix and traditionally paying for SEO services has yielded really good results. I sell SEO services. Why would someone like me tell you NOT to buy SEO services?

Linking strategies have long been the base of many SEO firms. And for good reason...it worked? The landscape is changing and that can be good news and bad news.

All your life you may have been told, "don't act up", "don't brag", "don't be the center of attention". Unless your the guy at the party with the lamp shade on his head, most of us shy away from that kind of popularity. But that is not the person Google is looking for anyway. So it might not seem intuitive to want to be "that guy" when it comes to your website. On the web, THAT GUY is the center of attention (or appears to be). He seems to know a lot. He seems to have good authority and a lot of people seem to be listening. THAT is exactly who you want to be. Google is looking for THAT GUY! You can be THAT GUY!

Why would someone rummage through the yellow pages? Because they are looking for something they need. Or more precisely, they're looking for something they need to spend money on. So, should you pay attention to this stuff you hear about search engine optimization, making your website more engaging, drawing the customer in. Really? If I need a plumber, I'm not spending time reading your blog about the best toilet friendly toilet paper.

There is nothing more humbling than being really excited about an idea you have only to discover that 15 other people before you have had the same idea.