It's Not Just Raining; It's Hailing - Bots Are Clobbering Your Analytics

Google Analytics

This year has been especially bad for those who want to use their web analytics as a key metric for understanding their business. The growth in non-human traffic (bots) is staggering and multiplying. It's beyond a simple annoyance. At this point, if Google doesn't figure out how to prevent it from at least wrecking your analytics data, it may eventually destroy the whole content ranking process Google uses.

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From PC to Mac

IT

I grew up with a PC. I had a Compaq luggable (remember those). I installed the first IBM PC ever to control a paper manufacturing process. I had one of the first color laptops ever on the market - it was really cool! And dark! and had a tiny screen - but it was color! And as I sit here, I'm typing this blog on my first MAC...and it's as exciting as my first color laptop.

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SEO is changing

SEO

I guess it shouldn't be a surprise that SEO, like everything else on the web is changing. We've prided ourselves at staying on the leading edge of these changes and it's nice to see that some of what people are now saying are trending we have been saying for two years! I found this infographic and I think it's worth posting.

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The Google Mobile Penalty - Don't Blame Google!

Local SEO Mobile sites

Google didn't create the need for mobile design - but they are responding to it and they're telling you that you need to as well. It really is time to take personal ownership of every touch-point that comes between your prospects and your business. The days of set-it-and-forget-it advertising are gone. If you yearn for the days when your ad was placed in the Yellow Pages and it looked like every other ad for the same business category and you sat back and answered the phone - then you might as well ride that dinosaur into the sunset...you're finished anyway.

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Links Still Matter

Local SEO Linking

The latest Google algorithms penalized websites for "un-natural" linking characteristics and the truth is natural links are difficult to come by, especially for local business sites. But they are NOT impossible. All things being equal, you will kick the pants off your competitor's website if you do this.

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Using the Margins in Web Design

Web Design Web Development

One of the best reasons for using a boxed website design is judicious use of the margins. As monitors get wider, the websites get fancier, the trend is to fill up the space with content and graphics. You may be doing yourself a disservice.

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The Silent (but NOT Sleeping) Giant

Amazon

There are four dominant companies in the tech world. Most people will think of three immediately - Google, Apple, Microsoft. Can you name the fourth? It's not Facebook or Twitter or any other social media company but in many ways it offers ALL of these capabilities.

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Rank Fast and Often - Blog Sense

Blogging SEO

It's fascinating to me how quickly I can get a page ranked on Google. I'm not bragging here, sometimes it's downright tough! But the things that improve your ability to rank are not necessarily the things a local SEO guru can provide as a service. YOU have to want it. Here's a case in point from my own site, down to the exact detail - you'll soon see that there's no hocus pocus here, just brute force.

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Chromecast vs. Roku vs. AppleTV vs. Everything else

Google hardware

I decided to venture outside my usual blogging sphere and discuss Google Chromecast. I have a SmartTV in my living room and even so, I have connected to it a DVD player, a ROKU box and a Chromecast. And they all have specific uses not served by the other devices. I guess we still have not met the world where everything converges into a single device.

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Detecting Hacked Sites with Google Webmaster Tools

Website Management

I'm getting 3-4 inquiries a month because of a businesses site being hacked. This is an issue that will only get worse! If you have a Word Press site, you are particularly vulnerable if for no other reason, Word Press is targeted because of its sheer numbers. By some estimates almost 50% of websites are Word Press. Word Press or not, you need to know if someone has compromised your website.

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