Reputation Management on a Budget

Email Marketing Reputation Management

Reputation management is relatively new to internet marketing and it's already getting pretty sophisticated. But with that comes a cost and a price. Prices range from $500 to $5000 per year. Here's the thing... you may already have the tools within the scope of your web arsenal to do this without shelling out a nickel!

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AI or Not - Google is a Dumb Robot

Local SEO

Search engine placement is more about understanding the rules. You can outwit Google even on the simplest of searches just by being smarter than what ultimately is a dumb robot. Here's how you can out-rank competition for searches when you're farther away from the searcher than they are... optimize for "near me".

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There's Already A Mobile App for That!

Blogging Mobile Apps RSS

I have several clients that want to have a mobile app for their clients. In every case so far, the APP development can be circumvented by showing the client (and his clients) how to use a simple feature accessible to everyone with a smart phone.

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Integrated Blogging

Blogging

I know you've heard it - Blog to rank. Content is king. Rank on the first page or forget it. Well, forget all that for a second. Ask yourself, if I blog - how is my blog going to reach my intended audience? I'd like to flip that blogging for SEO strategy on it's head for a minute. I'm not saying that blogging won't get you SEO traffic, it will BUT, if your intent is for your information to get in front of as many people interested in your products and services as possible then there is a better way to use your blog. Don't assume that everyone is going to find your website. Worse, your current clients may not ever see it. This concept may change the way you blog, why you blog. It may even make you actually WANT to blog.

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Website and the Sales Process - Content Marketing

Content Marketing

Our definition of selling:
Selling is the process of converting a prospect who needs your products and services into a customer.
If you consider your website to be an extension of your selling process, a blog should be considered the hub of your online marketing process. This will help you understand the role of the blog. We have a very simple definition of marketing:

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Local Search Advertising Trends

Local SEO Marketing Internet Marketing

Infographic by Advice Local. Google and Facebook dominant. Mobile dominates all other platforms.

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SEO Worst Practices

Local SEO Google MAPS

This is NOT black-hat SEO. You may see some results, but your SEO company may not be doing you any favors. Some SEO practices are designed to keep you on-the-hook. When you stop using their services, your results go right out the window! What?

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Hey Dad! You're on Google!

Google Google MAPS

You know, it's kind of scary. And Dad, that plant looks awesome! I'm not sure how much we really want Google in our personal lives. Checking out Google MAPS for my parents and there's my dad! It makes you wonder...

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Three Reasons To Clone Your Website

Web Design Web Development Website Management

Why Clone Your Website? Because what's on the back-end might be a dog. There are a number of reasons you might consider upgrading your site without going though a complete redesign.

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Doing Adwords Wrong

Google Adwords

In 1920, John Wanamaker is famous for having made the statement: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker knew the value of marketing but no real way to track it. He just put it out there. If internet advertising had existed in the 1920s, he could have easily determined where he was losing money.

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